reinforcing
ASICS' commitment
ASICS' commitment
Maximilian Pauly directs ASICS FRONTRUNNERS-campaign where runners take center stage as mentors and city guides during the Frankfurt COVID Lockdown.
They share personal insights on running, mental focus, and urban exploration, crafting compelling narratives through hero content films. Each film captures FrontRunners in their element, running through iconic cityscapes and serene natural environments.
These visuals are complemented by intimate interviews, where ASICS FrontRunners reflect on the mental benefits of running and the unique qualities of their cities.
The campaign not only promotes physical activity but also celebrates the emotional and psychological rewards of running in diverse urban settings, reinforcing ASICS' commitment to their claim "Sound Mind, Sound Body."
They share personal insights on running, mental focus, and urban exploration, crafting compelling narratives through hero content films. Each film captures FrontRunners in their element, running through iconic cityscapes and serene natural environments.
These visuals are complemented by intimate interviews, where ASICS FrontRunners reflect on the mental benefits of running and the unique qualities of their cities.
The campaign not only promotes physical activity but also celebrates the emotional and psychological rewards of running in diverse urban settings, reinforcing ASICS' commitment to their claim "Sound Mind, Sound Body."
